15 Comments
Jun 4, 2021Liked by Brad Zarnett

Why dreaming and or spending so much on other planets or man-made environments if we have the only real jewel of all onEarth?

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Jun 4, 2021Liked by Brad Zarnett

1.Why fixing the whole Climate and the human footprint has to have a HUGE COST if enough wealth has already been extracted from the planet itself, and since everything costs and the money is needed, well, there is enough wealth and technology and efforts that could be aimed to real actions, similar to when a war is going on ?

2. Governments and the Private sector (The big traditional Conglomerates & now with the Tech ones as well) are the ones with the "power" to determine actions and stop the bad practices, how could "The walking people" and the Pro-Change minds (scientific and pro-environmental) smaller companies really stop and change the traditional Capitalist way of wasting and overproducing with no . (In other words who can police the Big Ones when they are the police?

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May 30, 2021Liked by Brad Zarnett

"Shareholder primacy" - The notion that our primary allegiance is to the shareholders of the company.

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Myth: Massive emission reduction is cost prohibitive.

Truth: In most industrial buildings 80% emission reduction can be achieved with simple payback of under 10 years, with current natural gas prices (trends up), current prices on machinery (trends down), on Alberta grid and without account for carbon tax. How do I know this? On a recent contract with NRCan I have modeled retrofits of 8 facilities - from a hotel to a chemical plant - with a goal of 80% net emission reduction and was able to achieve this.

If a 10-year payback sounds scary, then consider that this equates to a 10% ROI, which is well above typical levels for core business in manufacturing.

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Hi Brad. I may be wrong, but I think we are moving from advocacy to marketing. Most citizens have got the message - 2020's is the time for action. We are finished listen to advocacy groups banging their drums and rattling their bowls. Action is needed. For example 70% plan to buy and EV before 2030. Demand it not the problem - supply is the problem. Supply of affordable EV's with sufficient range to be useful. Auto companies have heard received the message and they are falling over each other to get new products to market. ESG stocks are warming up. And the deep home retrofit market will not be far behind.

The drum beating sustainability/energy shift NFP industry will soon experience declining donations and people save their scheckles for spending on green(er) tech products. My wife and I bought a use Prius V a couiple of years ago as a stepping stone to an EV or Lite EV. Love it. Rarely, buy gas anymore and the driving experience is completely different. It glides. No change of gear lurches, just smooth quiet motion.

To the pressing issue is the timing of market development. On the push side, we need more aggressive GHG reduction targets, which are emerging. The time for action is now not just before 2050. It will be too late then.

I know you will view this from your "I'm from Missouri" perspective - which is good. But Consumer Reports has reinvented itself and it gearing up (pardon the metaphor) for the energy transition era. Best Bill

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